NRF Stores published the article “Cause’s Effect” which demonstrates how corporate retailers are partnering with nonprofit organizations to fulfill consumers’ desire to do business with companies that support cause-related efforts. Leveraging partnerships with retailers and other for-profit organizations can be an effective way to reach new contributors or current contributors and members.
According to the 2010 Cone Cause Evolution Study, a report on consumers’ expectations of and behaviors toward companies’ support of social and environmental issues, 85% of consumers have a more positive image of a product or company when it supports a cause they care about. The study also reveals that 90% of consumers, or more than 278 million people in the U.S., want companies to tell them the ways they are supporting causes.
Read the story “Cause’s Effect” to see the success of CHOICE Humanitarian, Soles4Souls and other nonprofits.
Nonprofits also engage their members and supporters directly via retail efforts, whether selling products that support their cause online, in stores, or both. AVF Consulting, a Silver Microsoft ERP and Serenic partner can help your nonprofit organization implement a fully integrated retail and financial management system to run all aspects of your nonprofit, from back-office fund accounting, donor and grant management, to point-of-sale systems. Visit AVF Consulting or call 410-296-5100.
By AVF Consulting, Baltimore, Maryland – Microsoft Dynamics NAV and Serenic Partner